Stateside Sports — CampaignnSystem
Conceptualised a cross-category campaign system bridging sport and streetwear culture, aligning with Stateside’s positioning across NBA, NFL, and global sports licensing. Designed a premium, drop-style visual narrative for a McLaren collaboration, translating F1 performance into collectible streetwear language.
Campaign System Design
Structured campaign outputs across EDM, social, and product storytelling, ensuring consistency while maintaining flexibility across formats.
